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Paid Advertising

Facebook ads management without the wasted spend.

We're a Meta ads agency that also runs your Google Ads — strategy, creative, targeting, and daily optimization, reported in revenue, not impressions. And because we build the landing pages and follow-up too, the clicks actually turn into customers.

Campaign Performance — March 2026
ROAS
4.1x
+0.6x
CPA
$24.80
-38%
Conv.
312
+22%
Spend vs. RevenueLast 30 days
Revenue
Ad Spend
Google Search — Brand
CPA
$18.40
Active
Meta — Retargeting
CPA
$21.50
Active
TikTok — Cold Traffic
CPA
$34.20
Active

Revenue-tied reporting

Zero vanity metrics

Google Search
Meta Ads
TikTok Ads
Retargeting
Performance Max
Ad Creative
Google Search
Meta Ads
TikTok Ads
Retargeting
Performance Max
Ad Creative

You're not bad at ads. You just don't have the right team running them.

You have spent money on ads before. Maybe you ran them yourself. Maybe you hired someone. Either way, you watched dollars disappear and wondered if the whole thing was a scam. It is not a scam — it is a skill problem. Paid advertising done wrong is the fastest way to light money on fire.

The agency you hired last time sent you a dashboard of clicks and impressions. Never mentioned cost per acquisition. Never mentioned revenue. Spent your budget chasing the wrong audiences and called it 'brand awareness.' Your competitor's ads followed you around the internet for a week. Theirs did not.

Monthly Report — Your Last Agency
Total Impressions
1,248,000
↑ 34% vs. last month
Clicks
4,822
CTR
0.39%
CPM
$8.20
Revenue Generated
Not tracked
Cost Per Acquisition
Not tracked
ROAS
Not tracked
Impressions ≠ Revenue
Obsidion Performance Dashboard
Revenue From Ads
$48,240
↑ 64% vs. last period
ROAS
4.1x
CPA
$24.80
Conv.
318
Google Ads6.2x
Meta Ads4.8x
TikTok2.9x

Revenue-first reporting

Every dollar accounted for

Obsidion runs paid ads the way you would run any serious business function — with clear targets, disciplined budgets, and creative built to convert. We do not disappear after onboarding. We report on what matters: calls booked, leads generated, and revenue tied directly to ad spend.

Every campaign we run goes live with conversion tracking, proper pixel setup, negative keyword lists, and a 90-day optimization plan. The work starts on day one. The results show up within weeks, not quarters.

We run ads where your customers actually are.

Platform selection drives results. We put your budget where it earns. Google Ads management →

emergency plumber near me
Sponsoredyourbusiness.com
Your Business — Book Today
Professional service, fast results. Call now.
competitor.com
Competitor Business
Generic competitor description text here.
another.com
Another Competitor
Another generic competitor listing.
Negative keywords blocking waste
freediyjobssalaryhow to

Google Search Ads

High-intent traffic. People searching for exactly what you sell. We build tightly structured campaigns with precise keyword targeting, negative keyword lists that eliminate waste, and ad copy that earns the click.

Channels Active
Search
Display
YouTube
Gmail

Google Performance Max

AI-driven campaigns across Search, Display, YouTube, and Gmail — managed by us, not left to run alone. We feed the algorithm the signals it needs and monitor results daily.

Views
142K
CTR
4.2%

TikTok Ads

Native-feeling video creative paired with smart targeting. For brands whose audience is spending time on TikTok — or any business that can benefit from algorithmically-amplified short-form content.

Cold — Lookalike 1%
$31.20Testing
Warm — Page Engagers
$18.40Scaling
Hot — Retargeting
$11.80Scaling

Meta (Facebook + Instagram)

Demand generation at scale. We build audience strategy, creative, and funnel-based retargeting sequences that move cold traffic to booked appointments. Not just traffic — revenue.

Cold
Warm
Hot
$$
Conv.

Retargeting Sequences

The money is in the follow-up. We build multi-touch retargeting campaigns that bring warm audiences back — from "I saw this once" to "I'm ready to book."

Spend
$12,400
Leads
318
Bookings
94
ROAS
4.1x

Reporting That Ties to Revenue

Weekly performance snapshots. Monthly deep-dives. No PDFs full of impressions. You see spend, leads, bookings, and ROAS — every number that affects your actual business.

This is what separates a real ads team from a freelancer with a dashboard login

Feature
Obsidion
Freelancer / "Ads Guy"
Big Marketing Agency
Who runs the campaign?
Performance marketers with P&L accountability
Someone who "does ads on the side"
A junior media buyer you never meet
Strategy before spend?
Yes — platform, audience, and funnel mapped first
They set up the campaign and hope
Boilerplate onboarding, 60-day "discovery"
Ad creative
Built to platform spec and conversion best practices
Stock images and Canva templates
Overproduced brand spots that don't convert
Reporting
Revenue-tied weekly + monthly reports
Screenshots from the native platform
40-page decks with charts nobody understands
Optimization cadence
Daily monitoring, weekly adjustments
When they remember
Monthly "strategy review"
Conversion tracking
Full pixel + GA4 setup and validation
"Just install the pixel and you're good"
Often broken, rarely audited
Contract
Month-to-month
Per-project, disappears after
6–12 month lock-in
Communication
Proactive — you don't chase us
Variable — depends on their workload
Account manager relay race

Every report tied to revenue — not vanity metrics

We do not send dashboards full of impressions. Here is what we track and report on every week.

ROAS
Return on ad spend by campaign and channel — so you know which dollars are working.
Cost per lead
What you paid for each call, form fill, or sale — not cost per click.
Revenue attribution
Dollars tied back to specific campaigns when tracking is set up correctly.
Calls & conversions
Leads and bookings that came from ads — the numbers that actually matter to your business.
“Before Obsidion we were spending on ads without knowing what was working. They rebuilt the account, set up real tracking, and started reporting in terms we actually care about — calls and revenue, not impressions.”
Paid Ads Client
Professional Services
Your first 7 days

From account audit to live campaigns in 7 days

A clear process means you know what happens next. No mystery. No waiting weeks to find out if the campaign is working.

7-day launch trackDay 1 → live
Audit
Day 1
Build
Days 2–5
Launch
Day 6
Manage
Day 7+
7 days
Audit to live
30 min
Strategy call
14 days
Daily monitoring
Start with a strategy call
01
Day 1Deliverable: Strategy map

Account Audit & Strategy Call

We review your existing ad accounts (if any), analyze your competitors, and map out the platform and funnel strategy before anything goes live. 30-minute call. No pitch deck.

Account structure & pixel health
Competitor ad library review
Funnel & platform strategy map
Account healthB+
Pixel / CAPI92%
Account structure78%
Landing pages85%
02
Days 2–5Deliverable: Campaigns ready

Creative & Campaign Build

We produce ad creative, write copy, build audiences, and structure campaigns according to the approved strategy. Every piece reviewed before launch.

Creative variants · ready for review3 of 3 approved
v1
v2
v3
GoogleMetaTikTokAudiences built
03
Day 6Deliverable: Live + monitored

Launch & Early Optimization

Campaigns go live. We monitor daily during the first two weeks — budget pacing, early signals, and any creative that should be pulled or scaled.

Campaigns live
Spend
$842
Leads
34
CPA
$24.76
Budget pacingOn track
Creative test — winner emergingScale candidate
04
Day 7+Deliverable: Monthly report

Ongoing Management & Reporting

Weekly budget monitoring. Bi-weekly creative refresh cycle. Monthly reporting tied to revenue. We optimize continuously — not on a quarterly schedule.

Monthly performance report
Revenue-attributed
ROAS
4.2×
Revenue
$48.2k
Cost / lead
$18.40

Whatever you sell, we know how to sell it

Restaurants, e-commerce, contractors, and professional services — that's most of what we do every day. We run Facebook, Instagram, and Google campaigns for local and growing brands that need calls and sales, not vanity metrics. In restricted industries like cannabis and CBD, we're also one of the few teams that keeps campaigns compliant when other agencies walk away.

Compliant campaigns for restricted industries — without compromising the work we do for everyone else.

Paid ads questions, answered straight

The things business owners actually ask us before handing over an ad budget.

How much does Facebook ads management cost?
Most agencies charge either a flat monthly fee or a percentage of your ad spend (typically 10–20%). We work month-to-month on a flat fee scoped to your goals on a quick call — and your ad spend goes directly to Meta and Google, never through us, so you always see exactly where every dollar went.
What's a good ROAS for Facebook ads?
It depends on your margins. Your break-even ROAS is 1 divided by your profit margin — a business with 50% margins breaks even at 2x, so most businesses target somewhere between 2x and 4x to grow profitably. We set up conversion tracking so you know your real number per channel instead of guessing.
How much should I budget for ad spend to start?
Enough for the platform's algorithm to learn who converts — too little budget and campaigns never exit the learning phase. For most local and small businesses that means roughly $1,500–$3,000 per month in ad spend to start, though the right number depends on your market, margins, and how much a customer is worth to you. We'll give you a straight recommendation on the call.
How long until I see results from paid ads?
You can see your first leads within the first couple of weeks, but a stable, predictable cost per lead usually takes 4–8 weeks of testing and optimization — the algorithm needs conversion data to find your buyers. We report what we changed and why every step of that ramp, so you are never wondering what your budget is doing.
Do you require long-term contracts?
No. We work month-to-month. You own your ad accounts, your pixel, your creative, and all of your data — if you ever leave, everything stays with you. We would rather keep you with results than with paperwork.
Should I run Facebook ads or Google Ads?
They do different jobs. Google Ads captures people already searching for what you sell; Facebook and Instagram ads put you in front of people who need you but are not searching yet. Most growing businesses end up needing both — Google to harvest demand, Meta to create it. We will tell you which to start with based on your margins, market, and how people actually find businesses like yours.

Your competitors are running ads right now.

Book a 15-minute call. We will look at your current setup, tell you what is draining your budget, and show you exactly how we would run it differently. No contracts. No pitch decks.