Facebook ads for health & wellness that fill your schedule, not your spam folder.
Patients and clients choose providers they trust — and Meta rejects ads that make the wrong claims. We run compliant campaigns for clinics, wellness brands, and practitioners that drive bookings and new patient inquiries without risking your ad account.
Revenue-tied reporting
Built for health & wellness
The three ways health businesses waste ad money
Rejected ads and flagged accounts
Before-and-after photos, outcome claims, and restricted targeting options trigger Meta and Google review queues fast. Repeated rejections flag your account — and in health categories, a ban is expensive to recover from.
Leads that never become booked appointments
Campaigns that optimize for form fills without a clear booking path produce inquiries that sit in your inbox. Without automated scheduling follow-up and retargeting, ad spend generates interest that never hits your calendar.
Generic ads that do not communicate your specialty
"We care about your health" could describe any clinic. Practices that compete on a specific modality — IV therapy, pelvic floor PT, functional medicine — need ads that speak to that patient, not everyone with a pulse.
Why health & wellness ads are a different game
Health and wellness sits at the intersection of trust, regulation, and local demand. A med spa, chiropractic practice, functional medicine clinic, and wellness supplement brand all face platform policies that restrict what you can say in an ad — personal health claims, before-and-after imagery, and certain targeting options are scrutinized heavily on Meta and Google. Run campaigns like a generic local business and you get rejected ads; run them with policy-aware creative and you reach patients competitors cannot.
The second difference is the booking funnel. Most health businesses do not sell a product at checkout — they sell an appointment, a consultation, or a membership. That means the conversion event is a booked slot or a phone call, not an add-to-cart. Campaigns need to optimize for those actions, with landing pages that show availability, provider credentials, and insurance or pricing transparency where it matters to the buyer.
The third difference is reputation sensitivity. One bad review or a campaign that feels pushy can damage a practice that lives on referrals and repeat visits. We build campaigns that feel credible and professional — patient testimonials where policy allows, provider credentials upfront, and offers framed as consultations rather than medical promises.
No vanity metrics — every number ties to a business outcome.
What we run for health & wellness businesses
Compliant campaigns, booking-focused landing pages, and follow-up — built for practices that sell appointments, not shopping carts.
Policy-compliant campaign creative
Ads and landing pages reviewed against current Meta and Google health policies before launch — compliant claims, appropriate imagery, and targeting that stays inside platform rules.
Local new-patient campaigns
Geo-targeted Facebook and Google campaigns for your service radius — separate structures for high-intent services, seasonal promotions, and new-patient offers that drive bookings.
Booking-first landing pages
Fast pages with provider bios, credentials, reviews, and integrated scheduling or tap-to-call — so every click has a clear path to an appointment, not a contact form that goes nowhere.
Reminder and re-engagement flows
Automated SMS and email for no-shows, follow-up care reminders, and membership renewals — so the patients your ads acquire stay on your schedule long after the first visit.
How we launch campaigns for health & wellness
Same disciplined process on every vertical — adapted to how your customers actually buy.
Vertical audit & strategy
We review your market, competitors, and existing accounts — then map the funnel and channel mix that actually works for your industry before anything goes live.
Creative & campaign build
Industry-specific ad creative, copy, audiences, and landing pages — built and reviewed before launch, not recycled from another client.
Launch & early optimization
Campaigns go live with daily monitoring in the first two weeks — budget pacing, early signals, and anything that should be scaled or cut.
Ongoing management & reporting
Continuous optimization and monthly reporting tied to revenue — not a quarterly check-in and a dashboard of impressions.
Health & wellness ads questions, answered straight
Can you run Facebook ads for medical practices and wellness clinics?
Why do my health and wellness ads keep getting rejected?
Facebook ads or Google Ads for health practices?
How much should a health or wellness practice spend on ads?
How do you track whether ads produce booked appointments?
Do you work with med spas and aesthetic practices?
Your schedule has openings. Let’s fill them.
Book a 15-minute call. We will review what you are running, where bookings are leaking, and exactly how we would structure compliant campaigns for your practice. No contracts.