Your brand deserves a website that looks as good as your product.
We build cannabis websites, ordering experiences, and marketing systems for brands that are serious about growing. Our founder spent ten years in this industry as a farmer and brand owner. We don't need a tutorial on your world — we've been in it.
Live menu integration
Dutchie · Weedmaps · Jane
There are cannabis brands out there that look incredible. Yours should be one of them.
The cannabis industry has some of the most creative, culturally sharp brands in any category. Walk into a top dispensary in LA or Denver and look at the shelf — the packaging, the photography, the brand identity. Some of these brands look better than most CPG companies with ten times the budget. The bar is high and it's getting higher. Your website needs to meet it.
Right now, too many cannabis businesses are still running on a template site with no ordering integration, slow mobile performance, and branding that looks like it was made in 2014. Your customers are on their phones. They want to browse your menu, place an order, and know they're buying from a brand that takes itself seriously. If your website doesn't deliver that, they go somewhere that does.
Obsidion builds cannabis web experiences from the inside out. Our founder came up in this industry — ten years as a farmer and brand owner — so we're not translating your world through a wiki page. We've lived it. We know what a great cannabis brand looks like, what the culture responds to, and how to build a digital experience that earns loyalty from dispensary customers, wholesale buyers, and new markets alike.
What we build for cannabis brands.
From the website to the marketing system to the brand assets — built by people who know this industry from the inside.
Custom Website & Brand Design
Websites that look as good as your best-selling product
We build custom cannabis websites that match your brand identity — whether that's dark and premium, earthy and organic, bold and streetwear-influenced, or clean and clinical. Every site is built to convert, built to impress, and built to represent what you've actually built as a brand.
Automated Marketing
Keep your customers coming back without lifting a finger
Welcome sequences, restock alerts, loyalty campaigns, promo blasts — we build the email and SMS automation your dispensary needs to turn a one-time buyer into a regular.
Local SEO
Ranked by people who know cannabis, not just Google
Our founder farmed and ran cannabis brands for ten years before pivoting to digital marketing — so our SEO strategy is built on real industry knowledge. We optimize your Google Business Profile and get your dispensary into the map pack.
Paid Advertising
Ad strategy that works within platform restrictions
We know what Meta and Google allow for cannabis, and we know how to build campaigns that convert within those limits — lifestyle angles, educational content, brand awareness that gets through.
Content & Brand Assets
Product photography, video, and social content that actually looks good
Bad lighting and a phone camera are not a content strategy. We produce product photography, brand videos, and social-ready content that shows your brand the way it deserves to be shown.
Online Ordering Integration
Dutchie, Weedmaps, Jane, BLAZE — wherever your menu lives
Your customers want to order from their phone before they leave the house. We integrate your site with whichever ordering platform you use — so your product catalog is always live, always accurate, and always shoppable.
We don't just work with cannabis brands. We came from cannabis.
Our founder spent ten years as a cannabis farmer and brand owner before moving into digital marketing. That's not a talking point — it's the reason our SEO strategy actually works for dispensaries, why we know what a menu integration should look like before the client explains it, and why we understand the brand identity conversations that most agencies fumble. When you're building a cannabis brand, you want someone on the other end who has sat in the same chair.
Your menu is live. Your site should be too.
If your customers have to call to ask what's in stock, you're losing sales. We integrate your website directly with the ordering and POS platforms dispensaries actually use — so your product catalog is always accurate, always shoppable, and always connected to your operations.
Dutchie
The most widely used dispensary e-commerce and POS platform. We embed Dutchie menus directly into your site — seamless browse and order flow.
Weedmaps
Weedmaps listing + embedded menu integration for dispensaries that use it as their primary discovery channel.
Jane
Jane-powered menus embedded with your site's look and feel. Product cards, strain details, potency info, and add-to-cart — all on-brand.
BLAZE
BLAZE POS and e-commerce integration for dispensaries who run their operations on BLAZE. Real-time inventory sync.
Others
Running something else? We've integrated with a wide range of menu and ordering platforms. If you use it, we've probably already worked with it.
What cannabis businesses get when they stop guessing
“We had been trying to run Instagram ads for two years and kept getting our account flagged. Obsidion built us a new site, got our Google Business Profile dialed in, and figured out how to run ads without triggering the platform. Within six weeks we were getting walk-in customers who said they found us online for the first time.”
From first call to live website — here's how it goes
A clear process means you know what happens next. No mystery. No waiting weeks to find out if the project is on track.
Discovery Call
We learn your business: what state you operate in, what your customer looks like, what you're currently using, and what isn't working. 30 minutes. No intake forms.
Strategy & Scope
Based on your needs and market, we map out exactly what we're building — website, marketing automation, SEO setup, or the full package. You know what you're getting before we start.
Build & Compliance Review
We build your site and marketing infrastructure, run it through compliance review for your state, and handle all platform-specific requirements before anything goes live.
Launch & Optimize
Your site goes live. We monitor early traffic, optimize for conversions, and stay accountable for results — not just the deliverable.
What working with the right team actually looks like for a cannabis brand
Your competitors found agencies that work with cannabis. Now you have.
Book a 15-minute call. We'll look at your current setup, tell you what's leaving money on the table, and show you exactly what we would build. No pitch decks. No runaround.