Facebook ads for contractors that book jobs, not just clicks.
Your next customer is not browsing Instagram for fun — they have a problem right now and need someone local they can trust. We run Facebook and Google campaigns that put your phone number and booking form in front of them, with tracking that ties every lead back to the ad that produced it.
Revenue-tied reporting
Built for contractors & home services
The three ways contractors waste ad money
Paying for leads outside your service area
Broad targeting or default radius settings send your budget to zip codes you do not serve. You pay for the click; your office pays for the time explaining you do not travel that far.
No idea which ads actually book jobs
When leads come in by phone, most contractors cannot tie a booked job back to a specific campaign. Without call tracking and CRM integration, you are guessing which ads to scale and which to kill.
Always-on spend when referrals already fill the schedule
Running the same budget in your slow season and your slammed season wastes money one way and leaves opportunity on the table the other. Ads should flex with your calendar, not run on autopilot.
Why contractor ads are a different game
Home services is a radius-and-urgency business. Someone with a broken AC unit or a leaking roof is not comparison-shopping for six weeks — they need a contractor today, in their zip code, who looks credible on first glance. That means geo-fencing matters more than audience sophistication, and your ad creative has to communicate trust fast: licensed, insured, reviews, before-and-after, and a phone number they can tap without hunting.
The second difference is lead quality versus lead volume. Contractor campaigns that optimize for link clicks or form fills without qualification produce a CRM full of tire-kickers, wrong-service requests, and out-of-area inquiries. We structure campaigns around calls, qualified form submissions, and service-area constraints — and use landing pages that filter intent before your office wastes time on bad leads.
The third difference is seasonality and capacity. A roofer in spring and an HVAC company in July have opposite peak windows — and running the same always-on budget year-round either starves your busy season or burns cash when the phone is already ringing from referrals. We align spend, offers, and creative to your calendar and crew capacity so paid traffic fills the gaps referrals do not cover.
No vanity metrics — every number ties to a business outcome.
What we run for contractors & home services
Local campaigns, call tracking, landing pages, and follow-up — so every lead has a path from ad to booked job.
Service-area campaign targeting
Facebook and Google campaigns locked to the zip codes and radius you actually serve — with separate structures for emergency services, seasonal offers, and high-ticket installs.
Call and form tracking that attributes leads
Dynamic phone numbers and form tracking tied to each campaign, so you know exactly which ad produced each call — and can scale what books jobs, not what just rings the phone.
Landing pages built for local trust
Fast pages with your license info, reviews, service list, and a tap-to-call button above the fold — not a generic homepage that makes every visitor hunt for your number.
Follow-up that closes the leads ads miss
Automated SMS and email for form fills that do not call immediately — estimate reminders, seasonal check-ins, and review requests that turn one job into repeat business and referrals.
How we launch campaigns for contractors & home services
Same disciplined process on every vertical — adapted to how your customers actually buy.
Vertical audit & strategy
We review your market, competitors, and existing accounts — then map the funnel and channel mix that actually works for your industry before anything goes live.
Creative & campaign build
Industry-specific ad creative, copy, audiences, and landing pages — built and reviewed before launch, not recycled from another client.
Launch & early optimization
Campaigns go live with daily monitoring in the first two weeks — budget pacing, early signals, and anything that should be scaled or cut.
Ongoing management & reporting
Continuous optimization and monthly reporting tied to revenue — not a quarterly check-in and a dashboard of impressions.
Contractor ads questions, answered straight
Do Facebook ads work for contractors?
Facebook ads or Google Ads for contractors?
How much should a contractor spend on Facebook ads?
How do you track whether ads produce booked jobs?
What should contractor ads promote?
Your crew has capacity. Let’s fill it.
Book a 15-minute call. We will look at what you are running now, where leads are leaking, and exactly how we would structure campaigns for your service area. No contracts.