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Google Ads & PPC

Google Ads management for buyers already searching.

We run Search, Local, and Performance Max campaigns with the landing pages and conversion tracking to match — so high-intent clicks become calls, forms, and sales. Need Meta too? See our full paid ads service.

Google Ads is not broken. Most accounts are just structured wrong.

Search captures people ready to buy — which makes wasted spend hurt more, not less. These are the three patterns we fix first in almost every audit.

Paying for clicks that never convert

Broad match keywords, no negative lists, and ads that send people to your homepage — the classic recipe for expensive traffic with nothing to show for it.

No idea which keywords actually book jobs

When conversions happen on the phone or in-store, most accounts track form fills only. Without call tracking and offline conversion import, Search looks expensive when it is actually working.

Performance Max with no guardrails

PMax can work — but only with clean conversion data, strong assets, and brand terms separated from prospecting. Turn it on without structure and it spends your budget everywhere Google wants.

What we run on Google

PPC management is not one campaign type — we build the mix that matches how your buyers search, call, and convert.

Search campaigns

High-intent keyword structure with match-type discipline, negative keyword lists, and ad copy mapped to the query — not one generic ad for every search.

Local & service-area campaigns

Google Business Profile alignment, location targeting that matches where you actually work, and call extensions wired to tracked numbers.

Performance Max (when it fits)

Asset groups, audience signals, and brand-term separation — PMax as a complement to Search, not a black box that eats the whole budget.

Landing pages built for the keyword

Ads click through to pages that match the search — offer, proof, and a clear next step above the fold. We build them when yours are not ready to convert.

Your first 7 days

From account audit to live campaigns in 7 days

A clear process means you know what happens next. No mystery. No waiting weeks to find out if the campaign is working.

7-day launch trackDay 1 → live
Audit
Day 1
Build
Days 2–5
Launch
Day 6
Manage
Day 7+
7 days
Audit to live
30 min
Strategy call
14 days
Daily monitoring
Start with a strategy call
01
Day 1Deliverable: Strategy map

Account Audit & Strategy Call

We review your existing ad accounts (if any), analyze your competitors, and map out the platform and funnel strategy before anything goes live. 30-minute call. No pitch deck.

Account structure & pixel health
Competitor ad library review
Funnel & platform strategy map
Account healthB+
Pixel / CAPI92%
Account structure78%
Landing pages85%
02
Days 2–5Deliverable: Campaigns ready

Creative & Campaign Build

We produce ad creative, write copy, build audiences, and structure campaigns according to the approved strategy. Every piece reviewed before launch.

Creative variants · ready for review3 of 3 approved
v1
v2
v3
GoogleMetaTikTokAudiences built
03
Day 6Deliverable: Live + monitored

Launch & Early Optimization

Campaigns go live. We monitor daily during the first two weeks — budget pacing, early signals, and any creative that should be pulled or scaled.

Campaigns live
Spend
$842
Leads
34
CPA
$24.76
Budget pacingOn track
Creative test — winner emergingScale candidate
04
Day 7+Deliverable: Monthly report

Ongoing Management & Reporting

Weekly budget monitoring. Bi-weekly creative refresh cycle. Monthly reporting tied to revenue. We optimize continuously — not on a quarterly schedule.

Monthly performance report
Revenue-attributed
ROAS
4.2×
Revenue
$48.2k
Cost / lead
$18.40

Google Ads questions, answered straight

The things business owners ask before handing over a search budget.

How much does Google Ads management cost?
Most PPC agencies charge a flat monthly management fee or a percentage of ad spend — often 10–20% for smaller accounts. We scope a flat fee on a quick call based on your campaign complexity and goals. Your ad spend goes directly to Google; we never mark it up.
How much should I spend on Google Ads to start?
Enough to gather conversion data in your market — for most local and small businesses that means roughly $1,500–$3,000 per month in ad spend to start. Competitive categories and multi-location accounts may need more. We recommend a number based on your margins and how much a lead or sale is worth to you.
How is Google Ads different from Facebook ads?
Google captures existing demand — people searching for what you sell right now. Meta creates demand — putting your offer in front of people who were not searching yet. Most growing businesses need both at different stages. We run Google for high-intent capture and Meta for discovery; see our full paid ads service if you need both managed together.
What is PPC management?
PPC (pay-per-click) management is the ongoing work of building, monitoring, and optimizing paid search campaigns — keyword research, ad copy, bid strategy, negative keywords, conversion tracking, and landing page alignment. The platform charges per click; management is the discipline that makes those clicks profitable.
Do you work with small businesses?
Yes — local contractors, professional services, e-commerce, and other SMB categories are our core. Small accounts fail when structure is wrong, not when the budget is too small. We set up tracking and campaign architecture so you can scale spend when the math works.
Should I use Performance Max or Search campaigns?
Search first when people actively look for your service by name or category — you control keywords and match types. Performance Max can supplement once conversion tracking is clean and you have strong creative assets. We rarely recommend PMax-only accounts for local service businesses; the lack of keyword control shows up fast in the search terms report.

Your competitors are running ads right now.

Book a 15-minute call. We will look at your current setup, tell you what is draining your budget, and show you exactly how we would run it differently. No contracts. No pitch decks.