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E-Commerce & DTC Brands

Facebook ads for e-commerce that protect your margins, not just your ROAS.

Traffic is easy to buy. Profitable orders are not. We run Meta and Google campaigns around your catalog, margins, and creative — so every dollar of ad spend has a path to revenue you can actually keep.

Book a CallHow we run paid ads
E-Commerce — Campaign Performance
ROAS
—
tracked
CPA
—
by channel
Conv.
—
real actions
Spend vs. RevenueYour accounts
Primary campaignOptimizing
RetargetingActive
ProspectingActive

Revenue-tied reporting

Built for e-commerce

The three ways e-commerce brands waste ad spend

ROAS that looks good until returns hit

Campaign dashboards show revenue at checkout, not revenue after refunds and shipping. Scaling a "winning" ad set on gross ROAS is how brands discover they were profitable on paper and underwater in the bank account.

Catalog campaigns selling the wrong products

Dynamic product ads pull your whole feed — including low-margin SKUs, out-of-stock items, and products with weak conversion rates. Without feed rules and margin-aware structure, the algorithm optimizes for the easiest sale, not the best one.

Creative that fatigues in a week

One hero video and three statics cannot carry a DTC account at scale. When cost per purchase climbs, most teams raise budget instead of refreshing angles — and wonder why CAC keeps climbing with it.

Why e-commerce ads are a different game

E-commerce is the only category where the entire funnel — ad, landing page, checkout, upsell — lives in pixels you control. That should make measurement easy, but most DTC brands still cannot answer which products, audiences, or creatives actually drive profit after returns and COGS. The gap is usually structure: broad prospecting without margin-aware bidding, catalog feeds that send every SKU to every audience, and creative that wins clicks on products you lose money shipping.

The second difference is creative velocity. A restaurant can run one strong dish photo for a month. An e-commerce brand needs a steady pipeline of product angles, UGC, offer tests, and seasonal hooks — because ad fatigue hits faster when you are selling SKUs, not experiences. We produce and test creative continuously instead of recycling your launch assets until performance flatlines.

The third difference is channel mix. Meta excels at discovery and retargeting; Google captures high-intent product and brand searches. Brands that treat one platform as the whole plan leave money on the table — or worse, scale prospecting on Meta without a Google safety net for people already searching your product name. We build both with shared product data so prospecting, retargeting, and search work as one system, not competing silos.

How we report for e-commerce
Revenue attributed
Tracked
Per campaign
Cost per result
By channel
Not impressions
Weekly trend

No vanity metrics — every number ties to a business outcome.

What we run for e-commerce brands

Catalog structure, creative production, landing pages, and retention — one team from click to repeat purchase.

Margin-aware campaign architecture

Prospecting, retargeting, and catalog campaigns segmented by product margin and LTV — with feed rules that stop the algorithm from pushing your worst SKUs to cold audiences.

Product creative at scale

Static, video, and UGC-style ads built around specific products and offers — produced and rotated on a testing cadence so fatigue does not kill your best audiences.

Landing pages built to convert cold traffic

Fast product and collection pages with clear offers, social proof, and checkout paths that match the ad — not a homepage that makes every click work harder than it should.

Post-purchase retention flows

Email and SMS that turn a first order into a second — replenishment reminders, cross-sells, and win-back sequences that compound the value of every customer your ads acquire.

How we launch campaigns for e-commerce

Same disciplined process on every vertical — adapted to how your customers actually buy.

01

Vertical audit & strategy

We review your market, competitors, and existing accounts — then map the funnel and channel mix that actually works for your industry before anything goes live.

Industry-specific funnel map
Competitor ad review
Tracking & compliance check
02

Creative & campaign build

Industry-specific ad creative, copy, audiences, and landing pages — built and reviewed before launch, not recycled from another client.

Creative built for your vertical
03

Launch & early optimization

Campaigns go live with daily monitoring in the first two weeks — budget pacing, early signals, and anything that should be scaled or cut.

Campaigns live — daily monitoring
04

Ongoing management & reporting

Continuous optimization and monthly reporting tied to revenue — not a quarterly check-in and a dashboard of impressions.

Revenue-tied monthly report

E-commerce ads questions, answered straight

Do Facebook ads work for e-commerce?
Yes — e-commerce is Meta’s native category. The platform was built for product catalogs, dynamic ads, and purchase optimization. Where brands fail is treating ROAS as the only number, running catalog ads without feed discipline, or scaling creative that already fatigued. Fix the structure and creative pipeline and paid social is usually a DTC brand’s most controllable growth lever.
What is a good ROAS for Facebook ads in e-commerce?
It depends entirely on your margins — a 3x ROAS can be wildly profitable on a 70% margin product and a disaster on a 25% margin one. The number that actually matters is break-even ROAS (1 divided by your gross margin). We set targets from your unit economics, not industry averages, and report profit-aware metrics so you know what you can scale.
How much should an e-commerce brand spend on Facebook ads?
Most DTC brands we work with start between $3,000 and $10,000 per month in ad spend — enough for Meta to learn across prospecting and retargeting without spreading too thin. The right budget depends on your AOV, margins, and how fast you need to grow; we give you a straight recommendation based on your numbers, not a one-size-fits-all minimum.
Facebook ads or Google Ads for e-commerce?
Both, for different jobs. Meta finds people who do not know your brand yet — discovery, lookalikes, and retargeting. Google captures people already searching for your products or category. Brands that rely on only one channel usually either overpay for cold traffic or miss the demand that already exists. We run both with shared product data so they reinforce each other.
How do you handle creative fatigue?
With a testing cadence, not a crisis response. We maintain a pipeline of new angles — product demos, UGC-style hooks, offer-led statics, seasonal variants — and rotate them before performance drops. Fatigue is predictable; the fix is production volume and structured testing, not waiting until CPA doubles.
Can you work with our existing Shopify or WooCommerce store?
Yes. We connect to your catalog through standard platform integrations, build campaigns around your existing product feed, and send traffic to your store or dedicated landing pages — whichever converts better for the campaign. No replatforming required.

Your catalog deserves campaigns built for profit.

Book a 15-minute call. We will review what you are running, where margin is leaking, and exactly how we would structure campaigns around your best products. No contracts.

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