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Changelog

The latest updates, improvements, and fixes from the Obsidion team.

June 2026February 2026January 2026December 2025November 2025

June 2026

Feature

Customer Stories page redesign

12

Rebuilt the Work / customer stories page to match the marketing site design system, with vertical previews while full case studies are in production.

  • Unified hero with the rest of the marketing pages (wash, badge, case-study preview mockup).
  • Industry vertical teasers show the kinds of businesses we document — full stories publish with client permission.
  • Added an “inside every case study” section with a live preview of how results get presented.
Feature

Homepage ads-first repositioning

12

The homepage body now backs up the paid-ads hero — not just the headline above the fold.

  • New ads-proof section below the hero (ad → click → call → revenue flow).
  • Reordered sections so ads proof and the 7-day launch process come before automation features.
  • Mobile app configurator moved to the Mobile App service page; homepage focuses on ads + full funnel.
Improvement

Marketing pages design system

12

Unified spacing, canvas atmosphere, and section rhythm across marketing and service pages.

  • Shared marketing layout tokens for hero and section padding (no more double-gap “cliffs”).
  • Site-wide ambient canvas background on marketing routes.
  • Static gradient CTAs replacing heavy shader backgrounds on below-the-fold sections.
Feature

Help Center rebuild

12

Expanded /help with FAQ, support topics, process steps, and a support-inbox-style hero.

Improvement

Full-site quality pass

11

Reviewed every route for consistent messaging, working links, and alignment with our paid-ads positioning ahead of launch.

  • Service and industry pages now lead with what we track and report — calls, leads, and revenue tied to campaigns.
  • Fixed breadcrumb and footer links site-wide for cleaner navigation between services and industries.
  • Docs notify-me form wired to CRM; accessibility improvements on shared components.
Feature

Industry landing page matrix

10

Launched dedicated landing pages for 11 industry verticals, each with unique copy, FAQs, and schema markup.

  • New /industries hub listing all live verticals.
  • Pages for restaurants, e-commerce, contractors, professional services, cannabis, and more.
  • Footer and ads service page link into the matrix for stronger internal linking.
Feature

Free Website Audit & ROAS Calculator

10

Two indexable tool pages: a handoff to grader.obsidion.ai for site audits and an on-site ROAS calculator.

  • /free-website-audit — grades speed, SEO, mobile, and conversion readiness.
  • /roas-calculator — break-even ROAS and net profit after ad spend, no email gate.
Update

Site repositioned around paid ads

10

Obsidion.ai now leads with Facebook and Google ads management — websites, SEO, and follow-up as the full-funnel backup.

  • New default title and meta description across the site.
  • Homepage hero: “We run your ads. You run your business.”
  • Paid Ads promoted to first item in the services navigation.
  • New /services/google-ads page for Google-specific intent.
Improvement

Homepage performance overhaul

10

Removed the Spline 3D hero background and trimmed heavy animation dependencies. Local Lighthouse prod build: mobile performance 43 → 73, total blocking time 1,700 ms → 240 ms.

Measured locally · June 2026

Mobile performance

73

Lighthouse score (was 43)

Removed the Spline 3D hero and trimmed heavy client-side animation work.

February 2026

Improvement

Performance optimizations

03

Continued front-end performance work: deferred analytics, reduced marquee DOM duplication, and consolidated animation libraries.

January 2026

Feature

Website 2.0 — complete redesign

28

Fresh new look with improved navigation, faster load times, and a clearer path from discovery to booking a call.

Fix

Email template rendering

12

Fixed formatting issues on certain email clients including Outlook and Apple Mail.

December 2025

Feature

Custom mobile apps now available

18

Businesses can now get fully branded iOS and Android apps tailored to their workflow — your logo, colors, and domain.

Fix

Calendar sync reliability

02

Fixed edge cases where Google Calendar events were not syncing properly.

November 2025

Improvement

Mobile app improvements

15

Enhancements to the mobile experience on iOS and Android.

Fix

Fix: sidebar scrolling

02

Resolved an issue where the sidebar would get stuck on long pages.

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